While the bingo calls of old are still popular, they are beginning to see a bit of a rehaul for the modern age. This is less of a problem when you play bingo online, as seen by the massive boom in online bingo in the UK.
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This takes us full circle to the problems of stereotypes stopping people from trying something new. As a result of this mostly-female demographic, most bingo marketers have gone to great lengths to keep most bingo halls catered to an almost exclusively female audience. The idea of a playing a game in a large hall where you can meet a lot of new people isn’t one which tends to appeal to the male population – especially when they think that they’re going to be the only man in a room full of several hundred people. There’s also the added factor of bingo being a highly sociable game. This isn’t to say that women don’t like high stakes poker – just that given a choice between a high risk game and a low risk game, the majority of women will likely favour the low stakes game.
The low buy-ins and low risk seen in bingo have been proven to appeal more to the brain chemistry seen most often in the female population. There have been multiple studies over the years showing that male and female brain chemistry works in different ways, with different people opting for similar choices based primarily on gender. This isn’t entirely sterotype-based however, as you see the same high level of female gamers playing bingo in various countries around the world.There is actually scientific evidence to suggest that most women will take to bingo over high-risk games like high stakes poker or roulette. By telling women it’s a women’s game, you’re more likely to garner interest from the community – this will naturally skew the demographics wildly in favour of a mostly-female gamer base. By telling men that it’s a women’s game, they’re likely to walk away for fear of ridicule from their male friends. The problem with this stereotype is that it’s self-perpetuating. In reality, the average bingo player, while female, fits in the 18-35 age bracket. This is largely due to the long-standing stereotype that bingo is a game played exclusively by elderly women. On the other hand, if you tell a class of 15-18 year olds, you’re more likely to be met with a groan. Using bingo to reinforce vocabulary or ideas is a great tool in any savvy primary school teacher’s belt – if you tell a room of 10 year olds that you’re going to play bingo in the middle of class, they’re probably going to cheer. When played with kids of a young age, there isn’t much of a delineation between who enjoys the game. Why is this – is this stereotyping taken to the extreme or is there something about the game which appeals to women more than men?īingo, unlike other casino games, is one of those games which is particularly useful in an educational setting. In fact, roughly 70-85% of bingo players in the world are female. Opas received a BA in Political Science and Philosophy from the University of California, Los Angeles.Unlike the videogame community which is actually roughly 50-50 between male and female consumers, bingo is still rather heavily favoured by the female population.
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During her tenure at AOL, Opas created and executed promotional programs to attract and retain visitors to AOL's casual gaming site including The Sims Online and the first World Series of Poker multi-player online game. Prior to Zynga, Opas was responsible for developing an online community of youth gamers on and led production of branded casual games across The Walt Disney Company including Toy Story 3, Up, Hannah Montana and Tangled. Opas joined Zynga in 2011 and has worked on several successful mobile and web games for the company including Zynga Poker, CastleVille Legends and Zynga Bingo. As the General Manager of Zynga's newest mobile game, FarmVille: Tropic Escape, Opas is responsible for business growth and goals oversight of live operations and driving a unifying product vision to create the best player experience and business outcomes through excellence in execution. Nicole Opas is a games and entertainment industry veteran with 15+ years of experience building and operating games and gaming networks for major companies including Zynga, Disney, AOL and Sony.
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